Displays & Signs

Product: Opus & Bill greeting cards
P-O-P company: AG Industries, Cleveland
Distribution: Drug stores and other American Greetings retailers
Introduction: April 1992
Duration: Promotional
Construction: Corrugated cardboard
Bill and Opus get star treatment on a new promotional display from American Greetings.

Clients: Lady Foot Locker, Reebok International Ltd. and Mattel
Producer: Medallion Associates Ltd.

Client: Heublein Inc.
Producer: Ruszel Woodworks Inc.

Client: G & G Shops Inc.
Producer: Marketing Displays International

Product: Miller Brewing Inc. Colders 29 and Colders 29 Light
P-O-P company: Art Factory, Elm Grove, Wis.
Distribution: Liquor stores
Introduction: May 1992
Duration: Temporary
Construction: Lithographed cardboard
P-O-P materials capitalize on the nippy 29 degrees used during the cold-aging process, although the market for low-premium beer is quite hot.

Client: Enesco Corp.
Producer: Great Northern Corp.

Client: American Suzuki Motor Corp.
Producer: R.P. Creative Sales Inc.

Introduction: January 1992
P-O-P company: Great Northern Display Group
Background: Promoting a free offer for consumers is the goal of this floor unit for Big League Chew, one of Amurol's key brands. The 216- or 108-count floor units (shown) were designed to encourage multiple purchases.

Type: 16-bin, walk-around display
Manufacturing process: Sheet metal fabricating; litho printing process (graphics); fabricated plastic sheets; heavy-duty fiber tube base with granite paint finish; and aluminum extrusions
Introduction: April 1992
P-O-P company: AMD Industries, Chicago
Comments: Fiber tube base gives structural strength and allows a smaller footprint.

Products: Glenmore Distilleries Amaretto Di Amore, Boston Schnapps, Fleischmann's gin and vodka, Fleischmann's generic, Scoresby, Inver House, El Toro, Mr. Boston Brandies, Ezra Brooks, Old Thompson's and Canadian LTD
Number of displays: 12,985
P-O-P companies: Art Industries of New York Inc., New York (design and production); Creative Alliance (graphics); and Concepts Marketing (graphics), both of Louisville, Ky., Patrick Co., St. Louis (graphics)
Distribution: Liquor stores.
Introduction: March 1992
Duration: Semi permanent