Displays & Signs

Shades Reappear With Renewed Advertising

Product: "Into the West" videotapes
Distribution: Video stores
Introduction: May 1994
Duration: Temporary
Construction: Metal rim and clock hands; four-color process, litho-mounted face; clear plastic cover
A promotional clock is shipped free to video store retailers with a four-piece prepack purchase of another Disney title. This is a prototype of the clock; the actual unit features a black frame.

Product: D'Italiano Real Italian Bread
Number of displays: 2,500
P-O-P companies: Seiter & Miller Advertising (design), New York; Beacon Containers (manufacture), Birdsboro, Pa.
Distribution: Grocery stores
Introduction: February 1994
Duration: Promotional
Construction: Wire (bread racks); corrugated (headers and dump bins)

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Shelftalk, first place
California Milk Processor Board