Displays & Signs

Client: Frito-Lay Inc.
Product: Low-Fat, Reduced-Fat and Fat-Free Snacks
P-O-P company: DCI Marketing, Milwaukee; Talbot Industries Inc., Neosho, Mo.; DDB Needham Promotions, Dallas
Construction: Wire frame; vacuum-formed plastic canopy and base; poster panels with graphic inserts and extruded frames; shelf extrusions with slide-in copy inserts
Introduction: January 1995

Product: Music CDs and cassettes
Number of displays: 2,800
P-O-P companies: Wunderman Cato Johnson (design), Chicago; Graphic Converting Inc. (manufacture), Niles, Ill.
Distribution: Participating Taco Bell restaurants
Introduction: November 1994
Duration: Temporary
Construction: Corrugated; foamboard
Hip for the holidays: Taco Bell helped support the activities of DO Something Inc. with a compilation CD offer featuring ten alternative rock bands.

Product: Chalkworks art kit
Number of displays: 2,000
P-O-P company: Rapid Mounting & Finishing Co., Chicago
Distribution: Toy stores, mass merchants
Introduction: March 1995
Duration: Semipermanent
Construction: Chipboard (frame, backing, easel); battery
This dissolve display proved more convenient than video for Cadaco and retailers. It shows how easily the company's Chalkworks product cleans up.

Client: Jack's Pizza/The Weidert Group
Product: Pizza
P-O-P company: Service Litho-Print Inc., Oshkosh, Wis.
Construction: Floor decal
Introduction: March 1995

Product: Leather and leather-palm work gloves
Number of displays: 2,000
P-O-P companies: Chesapeake Display and Packaging Co. (manufacture), Winston-Salem, N.C.; Coil, Counts, Ford and Cheney Advertising (design), Chicago
Distribution: Home centers, farm stores and hardware stores
Introduction: June 1995
Duration: Permanent
Construction: Die-cut corrugated; laminated four-color lithographed label

Client: Giant Food
Product: Kodak film
P-O-P company: Design Development Resources Inc., Melville, N.Y.
Construction: Backlit, translucent, silkscreened header; melamine, laminated wood; rubber bumper molding; chrome-plated square metal tubing
Introduction: January 1994