Displays & Signs

Product: E.S. Robbins Corp. Pop-Tite Containers
Number of displays: 5,000
P-O-P company: Creative Packaging Source (design), Phoenix; Custom Packaging (manufacture), Lebanon, Tenn.
Distribution: Convenience stores
Introduction: April 1995
Duration: Semipermanent
Construction: Corrugated
E.S. Robbins' Pop-Tite Tower display features eye-catching graphics that explain how the innovative container nearly doubles its size with relative ease.

Client: Revlon Inc.
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Paper board Endcap, Sidekick or Power Wing
Comments: The structure of this display, which represents a forced perspective view of the high-rise buildings of New York City, creates attractive product platforms. The display is constructed from black foamboard with minimal silkscreening, which results in a gloss-and-dull effect. The header is four-color litho printed.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J./Blumlein Associates Inc.; Greenvale, N.Y.
Category: Motion, Light or Sound Floorstand

Product: Stroh Brewery Co. Augsburger beer multi-pack sampler
Number of displays: 300
P-O-P company: Dulling Displays, West Bloomfield, Mich.
Distribution: Ralph's grocery stores; retail outlets that sell Augsburger in six-packs
Introduction: January 1995
Duration: Permanent
Construction: Heavy-gauge metal wire
Stroh created a special Augsburger single-bottle and six-pack display rack for the Ralph's chain of supermarkets. Customers can make their own flavor selections.

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.

Product: Athletic and casual shoes
Number of displays: 250 floor displays, 500 slatwall units, 500 countertop units
P-O-P company: The Elliott Group, Pawtucket, R.I.
Distribution: Specialty footwear, department and family shoe stores
Introduction: March 1995
Duration: Permanent
Construction: Micarta plastic-laminated wood (body); grained steel (logo); oxidized iron (hardware); Nevamar laminate (base)

Multimillion Dollar Promotional Support Behind New Beer