Displays & Signs

Client: Plank Road Brewery
Producer: C. D. Baird & Co.
Category: Paperboard Pole Display
Intended Length of Use: 8 weeks
Production Run: 7,000
Unit Cost Range: Less than $25
COMMENTS: To obtain mass display area and encourage trial, it was necessary to capture consumer interest. Creative construction techniques were used in the cutting, shaping and flexing of flat substrates, making the two-dimensional graphics come alive with shape and shadow.

Product: Bonkers Chewy Fruit Candy and Bonkers Crazy Cores Candy
Number of displays: 2,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: February 1996
Duration: Temporary
Construction: 200-pound B-flute Domtar board
The "Street Shark" corrugated display graphically promotes the special premiums and offers available on Richardson Brands' Bonkers candies and the newly introduced Crazy Core candies.

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