Bonkers Chewy Fruit Candy
Product: Bonkers Chewy Fruit Candy and Bonkers Crazy Cores Candy
Number of displays: 2,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: February 1996
Duration: Temporary
Construction: 200-pound B-flute Domtar board
The "Street Shark" corrugated display graphically promotes the special premiums and offers available on Richardson Brands' Bonkers candies and the newly introduced Crazy Core candies.