Displays & Signs

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Client: Wilson Sporting Goods
Product: Mountain Pak and Valet golf bags
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Pro shops and golf stores
Construction/Materials: Steel tubing and wire; printed paperboard graphic that is folded and glued
Introduction: February 1996

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Client: Polka Dot Dairy Inc./Tom Thumb
Products Promoted: Polka Dot Dairy cottage cheese
P-O-P Company: Modernistic, St. Paul, Minn.
Distribution: Tom Thumb convenience stores, supermarkets
Material: 3M Material, UV screen printed, laser die cut
Introduction: Winter 1996