Displays & Signs

Product: Aftercare car services
P-O-P company: J. Walter Thompson Co. (design), Chicago; Great Lakes Graphics (fulfillment and printing), Chicago; Kieffer Nolde (printing), Chicago; Custom Studios (buttons), Chicago
Distribution: Midas dealers
Introduction: March 1996
Duration: Temporary and semipermanent
Construction: Paper and vinyl (signs)
The repositioning of Midas International to emphasize its diversity of services and systems includes P-O-P pieces such as banners, posters and counter cards.

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Displays Drive Equipment Sales On, Off Course

Client: Anheuser-Busch Inc.
Products Promoted: Steps to Busch Gardens/"Budfari"
P-O-P Company: The Color Process Co., Bridgeton, Mo.
Distribution: Busch Garden Park
Material: 3M White Vinyl 162 with 3M Clear Overlaminate 3645
Introduction: March 1995

Client: Nickelodeon Corp.
Products Promoted: Gak toy line
P-O-P Company: Vomela Specialty Co., St. Paul, Minn.
Distribution: 600 Toys "R" Us stores
Material: 3M Floor Graphic material with 3M Overlaminate
Introduction: October 1995
Notes: This 20-piece floor graphic was screen printed, and die cut. Toys "R" Us staff handled the installation.

Client: Jack's Pizza
Products Promoted: Frozen pizza
P-O-P Company: The Weidert Group
Distribution: Supermarkets
Material: Floor Art decals from Service Litho, Oshkosh, Wis.
Introduction: 1995

Client: Ralston Purina
Products Promoted: Purina Nutrient Management
P-O-P Company: Fontastik Inc., Kansas City, Mo.
Distribution: Supermarkets
Material: 3M Scotchprint process; 3M White Marking Film 8660 and 3M Overlaminate 8945
Introduction: February 1995

Client: Golden Valley Microwave Foods
Products Promoted: Act II microwave popcorn
P-O-P Company: Modernistic, St. Paul, Minn.
Distribution: Korea, Taiwan supermarkets
Material: 3M Material, 4-color process UV screen printed, laser kiss cut
Introduction: Spring 1995