Displays & Signs

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.

Product: Dark and Lovely cosmetics
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Chain drugstores, mass merchants, barber shops and beauty supply stores
Introduction: July 1997
Duration: Permanent
Construction: High-impact styrene; acrylic header and literature pocket
This merchandiser's removable trays, filler panel and detachable header provide horizontal and vertical flexibility.

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.