Displays & Signs

Client: Imperial Tobacco Limited, Montreal
Producer: Display Systems Inc., Maspeth, N.Y.
Marketing Objective: A distinctive cigarette merchandising program was needed to launch and gain retailer/consumer acceptance for a new "all natural" cigarette in the competitive U.S. market. Elements of the program had to set the brand apart from all other brands.

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Client: First Brands, Danbury, Conn.
Producer: Buckeye Container, Wooster. Ohio
Marketing Objective: The goal was to create a display that would hold and move a large amount of product. The client wanted to increase market share by displaying several products in the aisle rather than on a shelf next to the competition.

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.

Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well?

Client: Birkenstock, Novato, Calif.
Name of Display: Birkikids Display Shelf
Distribution: Specialty stores and independent shoe stores
Objective: To group together a collection of Birkenstock kids shoes.
Introduction: February 1998
Expected Length of Use: 1-2 years
Construction/Materials: Yellow-stained Apple Ply
P-O-P Company: Media Vision, Encinitas, Calif.