Displays & Signs

Pete's Brewing Co. is telling beer drinkers to "Have a Beer, for Pete's Sake," in one of the company's summertime promotions. The Palo Alto, Calif.- based brewer is running a cross-merchandising promotion with Chef Paul Prudhomme of Prudhomme's Magic Seasoning Blends. It offers consumers a tasty summertime alliance: a quality craft beer and premium spices for barbecuing.
   The promotion features Pete's Wicked Ale, Pete's Summer Brew and the new Pete's ESP Lager. In-store materials include a case card, case tucker, shelf talker and banner.

Client: Bucci, Ben Lomond, Calif.
Products Promoted: Sunglasses
Objective: To be flexible enough to fit in a variety of retail environments and to promote a stronger identity for Bucci.
Construction/Materials: Clear acrylic
P-O-P Company: Liberty Display Group, Blaine, Minn.

Client: First Team Sports, Anoka, Minn.
Products Promoted: In-line skates and accessories
Construction/Materials: Slatwall, aluminum, neon, banners
P-O-P Companies: Concept Designs (skate holder), Mountain View, Calif.; Dimensional Neon (neon sign), Milwaukee; Motor City Mfg. (lighted sign), Ferndale, Mich.

Client: U.S. Divers, Santa Ana, Calif.
Product Promoted: Aqua Lung tank
Construction/Materials: PVC with printed four-color process logo on two sides
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Academy Sports & Outdoors, Houston
Products Promoted: Footwear
Construction/Materials: Medium-density fiberboard, wire, acrylic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.