Displays & Signs

Client: Princeton TeC, Trenton, N.J.
Product Promoted: Dive light
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Cotter & Co., Chicago
Product Promoted: The National Football League
Objective: To maximize Cotter's sponsorship of the NFL.
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Johnson Worldwide Associates, Sturtevant, Wis.
Product Promoted: Spiderwire fishing line
Objective: To provide independent fishing tackle dealers with a consumer incentive promotion.
Construction/Materials: Bleached E-flute that is printed black on both sides
P-O-P Company: Creative Carton, Minneapolis

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create better visibility in golf shops.
Construction/Materials: Modular base units, gray and white polystyrene, lightbox, television tower with TV and VCR, interchangeable graphics, acrylic brochure holders
P-O-P Company: New Dimensions Research, Melville, N.Y.

Client: Palomar Mountain Spring Water, San Diego
Products Promoted: Palomar Mountain Spring Water Superbowl Sponsorship Sweepstakes
Objective: To introduce the promotion to consumers in California, with a tie-in of Superbowl tickets to winners and a grand prize of a Ford Super Truck.
Construction/Materials: Corrugated
P-O-P Company: Focus Packaging & Display Group, San Diego

Diverse market plays catch-up in merchandising game