Displays & Signs

Product: Samuel Adams beer
P-O-P companies: Alliance Print Group (printing), Boston; Paramount Farms Inc. (co-branding coordination, mug display), Los Angeles
Distribution: On- and off-premise accounts
Introduction: August 1998
Duration: Temporary
Construction: Cardstock, corrugated
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."

Product: Rugrats Halloween products
P-O-P companies: AG Retail Merchandising & Design (design), Cleveland; Jefferson Smurfit Co. (display production), Cincinnati; Custom Graphics Inc. (header printing), Solon, Ohio
Distribution: Greeting card stores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated frame and tray
American Greetings is testing its licensed Rugrats animated series characters on holiday-themed products for Halloween in this corrugated floorstand.

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Windows 98 software, Microsoft hardware devices and games
Objective: The modular display is designed to highlight Windows 98 and complementary products.
Introduction: June 1998
Construction/Materials: Hybrid construction of Sintra and metal
P-O-P Company: Rapid Displays (production), Union City, Calif.; Becker Design (graphic design), Union City, Calif.

Client: Action Lane, Tupelo, Miss.
Products Promoted: Recliners, small sleeper sofas and reclining sectionals.
Objective: To develop in-store displays that would stop consumers in their tracks and show the features of the products without the aid of a salesperson and without taking up floor space.
Introduction: March 1998
Construction/Materials: Photography used in conjunction with Extreme Vision lenticular imaging.
P-O-P Company: National Graphics Inc., Brookfield, Wis.

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Pentel's AX17-144 EZ#2 Automatic Pencils
Introduction: October 1998
Construction/Materials: Acrylic
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.