Displays & Signs

Product: Soft Shine Lipstick
Number of displays: 5,000
P-O-P company: Unique Display Mfg., Woodside, N.Y.
Distribution: Mass merchants
Introduction: June 1998
Duration: Temporary
Construction: Vacuum-formed styrene
AM Cosmetics' Lord & Berry Soft Shine Lipstick display features an interchangeable product tray.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To catch the consumers' eye to ensure that they know each computer with a wobbler contains the Pentium II chip.
Introduction: Spring 1998
Construction/Materials: .030 pt lenticular, die cut with plastic wobblers attached to the back.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York

Product: Samuel Adams beer
P-O-P companies: Alliance Print Group (printing), Boston; Paramount Farms Inc. (co-branding coordination, mug display), Los Angeles
Distribution: On- and off-premise accounts
Introduction: August 1998
Duration: Temporary
Construction: Cardstock, corrugated
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."