Displays & Signs

AMD Industries
Wolverine Worldwide
Comments: Marketing executives wanted a display that would appeal to all consumers. Steel construction components were selected for their strong appearance and their acceptance of magnetic graphics, which could be interchanged without damaging the display. The powder-coated color is said to be unique in that it is really three colors in one, enabling the display to work with brown, black or tan product.

P-O-P Systems, Package Revamps Hammer Home Changes in the Hardware Industry

American Greetings
Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

Client: Sherwin-Williams, Cleveland
Products Promoted: All lines in Sears paint department
Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics.
Introduction: July 1998
Construction/Materials: Extruded PVC, injection-molded ABS
P-O-P Company: Cormark, Rosemont, Ill.

Client: Devoe Coatings, Louisville, Ky.
Products Promoted: Industrial coatings
Objective: To promote industrial coatings to contractors and to provide an information center.
Introduction: September 1998
Construction/Materials: Laser-routed square tubing, expanded metal, printed Sintra, acrylic holders
P-O-P Company: Diversified Advertising Inc., Louisville, Ky.

Ultimate Display Industries
Maybelline Inc.

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.

Design Display Group Inc.
Sony Electronics Inc.
Comments: By designing the individual wood bases to look and work as jigsaw puzzle pieces, the retailer can easily expand or shrink this display system.