Displays & Signs

Frank Mayer & Associates Inc.
Azaleia
Comments: The goal of this display was to communicate new technology in shoes, differentiate the brand from competitors, and attract attention without obstructing the view of the rest of the store. The large banner explains how the technology works.

Product: Tic Tac Techron promotional game
Distribution: 5,300 Chevron stations
P-O-P company: Wunderman Cato Johnson, Chicago
Introduction: August 1998
Duration: Temporary
Signs were used to draw customers away from the gas pumps and into Chevron stations to play Tic Tac Techron -- a promotional game.

Fallon Luminous Products Corp.
RJ Reynolds Tobacco Co.

Trans World Marketing
Estee Lauder Inc.

Stone Container Corp.
Malt-O-Meal Co.

Propart/Dupont Design Inc.
Skechers USA
Comments: This entry used a translucent polycarbonate material that created the illusion of the company's logo "floating" inside the riser. The space-efficient oval shape was selected to maximize retail counter space.

Trans World Marketing
Eastpak Corp.