Displays & Signs

Client: BRIO Corp., Germantown, Wis.
Distribution: Independent toy stores
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Division: Permanent, Toys
Objectives: To introduce BRIO'S new motion train and cars while grabbing consumers' attention with a colorfully decorated and dimensional header that demonstrates the total train environment.

Client: Seagram Beverage Co., New York
Distribution: Off-premise accounts
Size of Run: 640
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion
Objectives: As a new brand for Seagram's to import, market and distribute, the client wanted to increase brand awareness by targeting consumers at the point-of-sale.

Product: Bosch and Skil saw blades
P-O-P company: Rosebud Container Corp., Chicago
Distribution: Hardware and home center stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
S-B Power Tools produced similar displays to introduce its newly upgraded jigsaw blades to contractors and consumers.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

Product: "Play With The Teletubbies" CD-ROM
Number of displays: 250 pallets, 200 floorstands
P-O-P company: Justman Packaging, Commerce, Calif.
Distribution: Comp USA (pallets); smaller computer chains and mass merchants (floorstand)
Introduction: November 1998
Duration: Temporary
Construction: Corrugated with litho-laminated sheets (pallet); corrugated (floorstand)
Display set-up: Retail staff
The biggest selling point of this floorstand is the prominent graphics of the four Teletubby characters.

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.