Displays & Signs

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: Langeveld Bulb Co., Freehold, N.J.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Weber Display & Packaging, Philadelphia
Division: Temporary, Lawn and Garden Supplies
Objectives: To create a floorstand that maintained the continuity of the entire program, while introducing the client's new line of "International Classics" bulbs.

Retail chain: Wild Pair
Marketer: Skechers USA
P-O-P company: United Displaycraft, Des Plaines, Ill.
Purpose of display: This shoe tower was developed as a permanent display to complement Wild Pair's interior store design and to borrow from Skechers image as a youthful brand.

Product: Mountain Air Filter Registers
P-O-P company: Wilton-Connor Packaging, Charlotte, N.C.; Creative Energy Inc., Johnson City, Tenn.
Distribution: Home centers, mass merchants, drugstores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Best Dressed Homes has created a variety of display options for its Mountain Air filters to make them appealing for a broad range of home center stores, mass merchants and drugstores.

Product: Kid Stuf frames
Number of displays: More than 5,000
P-O-P company: Display Marketing, New York
Distribution: Frame shops
Introduction: September 1998
Duration: Permanent
Construction: Sintra foamboard
Display set-up: Retail staff
FrameMica has gone back into production for a second 5,000-unit run of its Kid Stuf display following strong retailer response. The company has found that frame shops use it as a tool at the framing table to help customers select the proper color choice for their artwork.