Displays & Signs

Client: Cendant Software, Torrance, Calif.
Distribution: Mass merchants and specialty computer software retailers
Size of Run: 2,000
Producer: White Plus, El Segundo, Calif.
Division: Temporary, Computer Software
Objectives: To gain primary placement in retail accounts that don't currently carry Cendant's product line, as well as gain secondary placement at those that do carry the client's product.

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe retailers and mass merchants nationwide and internationally
Size of Run: 1,000 sets of five pieces
Producer: Small Wonder Inflatables, El Cajon, Calif., and United Displaycraft, Des Plaines, Ill.
Division: Permanent, Footwear and Shoe Care
Objectives: To provide vivid clear neon inflatable material that would complement the client's shoe design. Repetitive branding via screenprinted logos provides 20 logos per set to reinforce consumer brand awareness.

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.

Client: The Coca-Cola Co., Atlanta
Distribution: Convenience stores and gas stations
Size of Run: 390
Producer: Cadmus Point of Purchase, Atlanta
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create an eye-catching P-O-P unit that appeals to the target audience of teens, enhances brand image and drives impulse purchases.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.