Displays & Signs

Client: PepsiCo., Somers, N.Y.
Products Promoted: Pepsi soft drinks
Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
Introduction: March 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Goodmark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim snacks
Objective: To help communicate the brand at the P-O-P. The unit is designed to look like the product and holds Giant Slim, the company's large size stick.
Introduction: June 1999
Construction/Materials: Tin
P-O-P Company: Olive Can, Elgin, Ill.

Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.

Client: Texaco, Houston
Products Promoted: Snacks, hot foods, coffee, fountain drinks and dairy products
Objective: The perimeter valance, graphic plaques, tri-visions, snack towers and cash wrap all work with gondola toppers and other accessories to create a warmer, more inviting environment inside the gas station.
Introduction: March 1998
Construction/Materials: Acrylic, Gatorfoam, screen printing, metal fabricating
P-O-P Company: Darko Co., Cleveland

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.