Displays & Signs

Client: Green Mountain Cidery Inc., Springfield, Vt.
Product Promoted: Woodchuck Draft Cider
Objective: To promote Woodchuck cider in both on- and off-premise accounts.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard

Service: Public awareness and fundraising campaign
Number of kits: 5,000
P-O-P companies: Liggett-Stashower Public Relations, Cleveland; Kelmscott Press, Aurora, Ill.
Distribution: Vision care centers
Introduction: July 1999
Duration: Temporary
Display set-up: Retail staff
This year's "Help Give Children Their Vision for Life" fundraising program featured consistent P-O-P elements.

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program