Displays & Signs

Product: Crayola drawing and creative supplies
Number of displays: 200
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Various large retailers across Canada
Introduction: January 1999
Duration: Permanent
Construction: Pegboard and sheet metal; multi-colored, vacuum-formed plastic panels
Display set-up: Retail staff
The Crayola floorstand's small footprint allows it to be added to stores without forcing retailers to change their planograms.

Client: Green Mountain Cidery Inc., Springfield, Vt.
Product Promoted: Woodchuck Draft Cider
Objective: To promote Woodchuck cider in both on- and off-premise accounts.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard