Displays & Signs

Rhino Records, Los Angeles, recently launched "Go Simpsonic With The Simpsons: More Original Music From The Television Series." The launch follows the successful sales of the first soundtrack, "Songs In The Key of Springfield," and features original songs, themes and under-score music. To spur sales of the new recording, the company created colorful P-O-P materials that accompanied the CD's launch in music retail stores and bookstores where music is sold.

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Robert Mondavi, Oakville, Calif.
Products Promoted: Woodbridge wines
Objective: To create a holographic, eye-catching display that conveys the warmth of the holidays.
Introduction: November 1999
Construction/Materials: Paperboard
P-O-P Company: Bertco Graphics, Los Angeles