Displays & Signs

Product: Athletic shoes
Number of displays: 1,200
P-O-P company: Rack's Inc., San Diego
Distribution: Independent and chain stores
Introduction: June 1999
Duration: Permanent
Construction: Metal shelf; chipboard sign
Display set-up: Field service representatives
This eye-catching pop-up shelf demands no more slatwall space than a typical shelf.

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: The Ohio Lottery, Columbus, Ohio
Products Promoted: The Ohio Lottery
Objective: The Millennium collectible mirror was designed to build recognition for Ohio's games of chance. It can also be used as a premium or incentive item and was produced in limited numbers.
Introduction: December 1999
Construction/Materials: Selectively silvered mirror surface with four-color process printing and a decorated wood frame.
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999