Displays & Signs

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Product: Wrigley Chewing Gum
Number of displays: 15,000
Average unit cost: $10.68 (based on quantity)
P-O-P company: Advertising Display Co.
Distribution: Self-serve gas stations
Introduction: September 1990
Duration: Permanent
Construction: Injection-molded plastic with suction cups and mylar labels
Impulse buying is encouraged by a simple, glass-mounted gum display.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Thomas A. Schutz Co., Morton Grove, Ill.
Objective: To attract attention of consumers and encourage interaction with new Super Nintendo Game System. Also, to provide a flexible, high-tech, modular merchandising system to demonstrate product features in a user-friendly atmosphere adaptable to various sized retail environments while enhancing Nintendo name recognition.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: KCS Industries, Milwaukee, Wis.
Objective: To emphasize the new packaging and fun brand image that R.J.R. has developed around the character "Joe, the Smooth Character." In 1991, a new Camel package, the flip-top box, was introduced, and a musical group of camel characters was created to accompany Joe on the piano. The group is called the Hard Pack.

Product: Polystyrene bathroom wall panels
Number of displays: "Thousands"
P-O-P company: Dayton Brown Group, Arlington Heights, Ill.
Distribution: Home centers
Introduction: Spring 1991
Duration: Permanent
Construction: Wood
More than 200 Designer's Touch displays were in home centers by spring.

Advertiser: Campbell Soup Co., Camden, N.J.
Producer: Merchandising Display, Englewood Cliffs, N.J.
Objective: As part of Campbell Soup's largest promotional program, the marketing goal was to promote collecting soup labels at back-to-school time.

Advertiser: Coca-Cola USA, Atlanta
Producer: Masterack, Atlanta
Objective: To create in-store presence during the holiday season for Coca-Cola products.