Displays & Signs

Advertiser: Wisconsin Lottery, Madison, Wis.
Producer: Process Displays, Milwaukee, Wis.
Objective: To provide educational brochures and play slips for Lotto games, as well as information for instant-win scratch games.

Advertiser: Magic Chef, Cleveland, Tenn.
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: To renew trade interest in an ongoing cash rebate program and gain new participation. The temporary display involves motion-activated audio response.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Product: Coca-Cola soft drinks/McDonald's food products
Number of displays: 230
Average unit cost: Less than $30
P-O-P company: Cornerstone Products, Norcross, Ga.
Distribution: McDonald's restaurants
Introduction: May 1991
Duration: Semi-permanent to permanent
Construction: Thermal-Cor; color transparencies
Lightweight translights are lit by existing light fixtures, and offer McDonald's restaurants an additional medium to display products in a pictorial fashion.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To inform the target customer in the video rental store of the availability of Walt Disney's original animated classic "Robin Hood." The light thief effect on the mobile gives the illusion of a lighted sign.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.