Displays & Signs

Product: Nightlights
Number of displays: 300 in first run
P-O-P company: Lingo Manufacturing Co. Florence, Ky.
Distribution: Museum shops, high-end gift and gallery stores, bookstores
Introduction: January 2001
Duration: Permanent
Construction: Heavy-gauge steel, powder coating
Rosencrantz & Guildenstern's floorstand showcases 24 lit nightlights from the company's Illuminart line.

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.

Bang the drum loudly...

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Products Promoted: Lemans tires
Comments: Bridgestone's Lemans line is targeted at young, cost-conscious consumers. Each of the three sides on this corrugated display communicates one part of the product's positioning. The display's telescoping header adjusts to rest on a stack of two to five tires.
Introduction: April 2001
Size of Run: 1,500
Construction/Materials: Corrugated header, coroplast base
P-O-P Company: Innovative Marketing Solutions, Elk Grove Village, Ill.