Displays & Signs

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Products Promoted: Lemans tires
Comments: Bridgestone's Lemans line is targeted at young, cost-conscious consumers. Each of the three sides on this corrugated display communicates one part of the product's positioning. The display's telescoping header adjusts to rest on a stack of two to five tires.
Introduction: April 2001
Size of Run: 1,500
Construction/Materials: Corrugated header, coroplast base
P-O-P Company: Innovative Marketing Solutions, Elk Grove Village, Ill.

Client: Castrol North America, Wayne, N.J.
Products Promoted: Syntec lubricant
Comments: A battery-powered motor slowly rotates a bottle of Syntec motor oil to draw attention to this tower display. Text dispels false myths regarding use of synthetic oils. The feet of the display rest flat on the floor to allow easy stacking of product and prevent customers from tripping.
Introduction: February 2001
Size of Run: 4,500
Construction/Materials: Four-color litho graphics, corrugated, battery-operated motor, metal feet