Displays & Signs

Minute Maid targets families and tweens with two Scooby-Doo promotions

This floorstand for Amurol Confections' new Dragon Fire Gum features a die-cut dragon around the display to grab consumers' attention at retail.
Producer: Gamon International, Elk Grove Village, Ill.

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
A wooden tea chest that displays individual Numi tea bags and a card describing the teas is used in foodservice venues.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Client: New Balance Athletic Shoes Inc., Boston
Introduction: March 2002
Size of run: 1,500
Construction/Materials: Wire, injection-molded plastic
Comments: New Balance updated its lineup of wood displays to modular units that include a variety of materials. The displays can be configured as floorstands, countertop units or shoe shelves.
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Product: Fruit & Veggie Bars
Number of displays: 15,000
P-O-P company: Denton Contracting (wire rack), Penticton, British Columbia; Karacters Design Group (other P-O-P), Vancouver, British Columbia
Distribution: Canadian supermarkets
Introduction: September 2001
Duration: Permanent
Construction: Steel, powder coated wire rack
Display set-up: Western Canada, internal salesforce; Eastern Canada, broker network