Displays & Signs

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.

Client: Nestle Puerto Rico, San Juan, Puerto Rico
Size of Run: 250
Production Date: November 2002
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Snacks and Soft Drinks
Comments: Plastic channel clips for reinforced shelves help this four-sided corrugated display hold more than 500 pounds and 500 packages of product. Stores with the displays showed sales increases of more than 40%.

Client: 3M Co., St. Paul, Minn.
Size of Run: 500
Production Date: May 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Comments: Designed to secure display space during the annual fall clean-up period, this floor display cross merchandises Bissell's Pro-Tech carpet cleaning machine and products alongside 3M Scotch Gard carpet protector. Promoting the two brands together for the first time helped to secure virtually 100% placement.

Client: Lego Systems, Enfield, Conn.
Size of Run: 225
Production Date: September 2002
Producer: Trans World Marketing,
East Rutherford, N.J.
Division: Semi-Permanent, Toys
Comments: Black color, a curved header design and wing panels transform a standard gondola rack into an eye-catching destination for a cost of less than $300. The rack can be used as a freestanding display or can be backed up to another display or wall.

Client: Integer Group, Golden, Colo.
Size of Run: 4,225
Production Date: August 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise Illuminated or Motion
Comments: All 32 AFC and NFC team helmets are grouped by conference to help educate football fans. The sign is made of four-color screenprinted Sintra panels, PETG plastics, metal and neon tubing with dimming solid-state power supplies.

A modular fixture system for Asics Tiger Corp., Irvine, Calif., features sports apparel, accessories and equipment. It can accommodate different retail floor plans and product selections.
Producer: The Carlson Group, Portland, Ore.