Displays & Signs

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: Cingular Wireless, Atlanta
Size of Run: 1,200
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Personal Telecommunications
Comments: "Rolling" LED lights dramatize the ability to roll over unused minutes in Cingular cell phone plans. The unit can sit on a shelf or be hung from its metal bracket.

Client: The Gillette Co., Boston
Size of Run: 750
Production Date: September 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Other Retailer
Comments: For the first time, Toys "R" Us granted up-front placement to a battery display. This gravity-feed display merchandised $3,600 worth of product in one turn of the display.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,000
Production Date: October 2002
Producer: TimBar Corporation Point-of-Purchase Packaging and Display Group, New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Comments: A high production run was required to distribute Kraft's Nuts in Chocolate product to all classes of trade nationwide.

Client: Gorton's, Gloucester, Mass.
Size of Run: 2,500
Production Date: October 2002
Producer: TimBar Corporation Point-of-Purchase Packaging and Display Group, New Oxford, Pa.
Division: Temporary, Grocery: Frozen Foods
Comments: Because it's difficult to get display space at the freezer door, this sign was designed to drive consumers to the Gorton's section.

Client: Anheuser-Busch, St. Louis
Size of Run: 1,000
Production Date: September 2002
Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
Division: Permanent, Beer: On-Premise: Illuminated or Motion
Comments: This clock's design represents an updated visual style for Michelob. Its design spurred the development of a series of companion pieces to promote the brand.