Kellogg Co. sent members of its Kellogg's Family Rewards program a June 4 email dangling a $10 movie ticket credit with purchase of three select cereal SKUs at Target from May 13 to July 5.
Costco last month ran an online-only bulk purchase incentive that rewarded one-time purchases of $150 worth of select beauty and personal care products.
Powered by IBM's Watson, the "Smartest Gift Finder Ever" ad lets consumers engage with a chat bot to find the ideal Lego gift set for a recipient based on age, interests and other variables.