A&W Ice Cream Case Display
Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.
