Cross-Merchandising

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

Enough is enough, already...

Henschel-Steinau Inc.
The Procter & Gamble Co.
Comments: The units were part of an ad campaign devised to contemporize Crisco's image to appeal to young moms with kids. The large "recipe center" unit offers recipe cards and products for complete meal solutions that require the use of Crisco products. A smaller, moveable cart can be used in conjunction with produce and refrigerated cases for meat, poultry and fish. The units performed well against their marketing/sales goals.

With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.