With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.
Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.
Client: The Minute Maid Co., Houston Products Promoted: Breakfast foods and newspapers Objective: To provide retailers with a breakfast destination center. P-O-P Company: HMG Worldwide, New York
