Cross-Merchandising

Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior.

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories, primarily rackets and shoes
Marketing Strategy: To create interest for new racket and shoe technology.
Introduction: January 2000
Number of Displays: 95
Distribution: Sporting goods stores
Construction/Materials: Aluminum tubing and Sintra perf board
P-O-P Company: Nimlok Display and Exhibit Solutions Worldwide, Miles, Ill.