Cross-Merchandising

Wrigley Enters New Store Aisle

New promotional program helps introduce Surpass Antacid Chewing Gum
Big Ideas' in P-O-P for Kids' Videos

Don't Eat These Veggies!
Dole Invites Consumers to "Chug A Fruit"
A Humongous Pitch for the Kiddie Niche

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.
Peanut Riesen Creates New Reason for P-O-P
Beefeater Slims Down, Adds Promotional Muscle
Time Flies -- Off the Shelves
Automotive Design Influences Product, P-O-P
Pall Mall Reintroduced With New Package, P-O-P
BonaKemi Floorstand

Client: BonaKemi USA Inc., Aurora, Colo.
Distribution: Floorcovering retailers, wholesale floorcovering distributors
Size of Run: 100
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Home and Garden: Home Furnishings and Housewares