Butler Home Products Teams with Procter & Gamble Swisher Sweets Launches First-Ever Sweepstakes All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Imperial Home Decor Rolls Out Wallpaper Displays Standees Promote Big Idea's "3-2-1 Penguins" Sherwin-Williams' Krylon Contractor Paints Introduced With Array of Displays Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! Dole Invites Consumers to "Chug A Fruit" A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. First Previous 973 974 975 976 977 Next Last