Pepsi Cooler Power Endcap
Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.
