Cross-Merchandising

Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game
Cornering Growth the Walgreens Way
RCA Gives New Meaning to "TV Dinners"

A Jetsons family kitchenŠ
Nike Groups Products for "Enjoy the Weather" Campaign
Office Depot, Microsoft Develop Category Management System
Guinness Launches "Seriously Easy Going" Malibu Rum Campaign
Pixter Interactive Display a Big Draw for Kids
Floorstands Feature Nike's Power Distance Golfballs
Five Brothers Permanent Display

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Size of Run: 500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: This wood display can easily be moved at retail to take advantage of cross-promotions and gain placement in non-traditional locations. The riser and graphic panels were designed for easy updating to support various promotions.
Drugstore P-O-P: A Dose of Convenience

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.