Paper Mate Pens Back-to-School Campaign Kohl's Makes In-Store Music with Michelle Branch P&G's 'brandSaver' Doles Out Timely Fashion Advice FSI Report: Aug. 1, 2004 A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Mount Gay Intros Flavored Rums With 'Scented' P-O-P Wanted: 'Semi-Involved DIYers' ShopRite, Brands Travel and Commute Deer Park Raises Wawa's Temperature First Previous 604 605 606 607 608 Next Last