It's Not Easy Being Hemp Wines Supported With Recipe Promotion Kraft "Dinner on Hand" Display Kraft P-O-P Dishes Out Meal Ideas, Incentives Butler Home Products Teams with Procter & Gamble All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Peanut Riesen Creates New Reason for P-O-P Dr Pepper Easel First Previous 1897 1898 1899 1900 1901 Next Last
