Coupons/ Rebates/ Pricing

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Pfizer's Visine-A Eye Care
Distribution: Supermarkets, Drugstores
Number of Stores: 11,000
Production Run Quantity: 13,000
Introduction: January 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Pepsi-Cola Beverages
Distribution: Mass Merchants
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: November 2006
Intended Duration: One month
Dimensions (H x W x D): 38" x 68" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Earthgrains Bread
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?