Coupons/ Rebates/ Pricing

Client: Jim Beam Brands Co.
Producer: Rapid Mounting & Finishing Co.

Client: Nestle Beverage Co.
Product: Nescafe coffee
P-O-P company: Great Northern Corp., Racine, Wis.
Introduction: April 1992
Construction: B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Product: Take 5 cleaning system
Number of displays: 100
P-O-P company: Tom Marx & Associates, Los Angeles
Distribution: Drug stores, mass merchants, vacuum cleaner stores
Introduction: May 1992
Duration: Temporary
Construction: Corrogated cardboard and paper
Take 5 has been a hit with smaller vacuum cleaner stores, thanks to a new display.

Product: Pacific World Corp. Nailene artificial fingernails
Number of displays: 10,000
P-O-P company: Deerfield & Associates (designer), Calabasas; Bertco Graphics (manufacturer), Glendale, both of Calif.
Distribution: Mass merchants, chain drug and chain food stores
Introduction: May 1992
Duration: Promotional
Construction: Chip board
Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.