Coupons/ Rebates/ Pricing

Elvis Sighted at Eckerd, Payless and Revco

Product: Connectix Color QuickCam 2
Number of displays: 2,000 kits
P-O-P company: Halloran Robertson & Associates (design), San Jose, Calif.; Rapid Displays (monitor wraps, mobiles, ballot boxes), Union City, Calif.; Conlan Corp. (shelf danglers, coupon pads, easels), South San Francisco, Calif.
Distribution: Consumer electronics stores, computer stores
Construction: Paper, foamboard
Introduction: April 1997
Duration: Temporary
Mobiles are part of the collateral materials developed for the Color QuickCam 2.

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials. Along with P-O-P, the campaign also includes print ads, a creative cooking contest and free recipes.
Producer: Sage Marketing Group, San Francisco