Coupons/ Rebates/ Pricing

An article from the Journal of Retailing (Volume 78, Issue 2)

An abstract from the Journal of Retailing (Volume 78, Issue 2)

Client: Ocean Spray Cranberries, Lakeville-Middleboro, Mass.
Size of Run: 10,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Processed Foods
Comments: This floorstand was designed to dispense 1-ounce trial packs of new flavored, dried cranberries in a more cost-effective manner than live product sampling. A tear pad of coupons mounted to the display helped to encourage repeat purchases of the product.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.