Coupons/ Rebates/ Pricing

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Highlights from the research firm's October 2002 channel report

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.