Co-Marketing

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.