Co-Marketing

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The first quarterly display to highlight Butler Home Product's Mr. Clean cleaning tools touted three products with the same price point.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The in-line display for Mr. Clean-branded home cleaning tools touts the brand name and offers a diverse selection.

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.