Co-Marketing

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The in-line display for Mr. Clean-branded home cleaning tools touts the brand name and offers a diverse selection.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The first quarterly display to highlight Butler Home Product's Mr. Clean cleaning tools touted three products with the same price point.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.