Co-Marketing

Client: University of Minnesota
Product(s) Promoted: Sports marketing partnership with Dayton-Hudson's Target stores
Producer: Vomela
Location: St. Paul, Minn.
Distribution: Mariucci Arena at University of Minnesota
Material/Process: 3M FloorMinders
Introduction: Fall 1994

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Client: General Mills and Walt Disney Home Video
Products Promoted: "Aristocats" video; General Mills "Big G" cereals
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Supermarkets
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996

A past look at the unresolved future of retail marketing