Co-Marketing

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.
   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co., Bloomingdale's and Sterns by Einson Freeman Inc., Paramus, N.J. In-store point-of-purchase materials grabbed shoppers' attention around the bedding displays in these stores touting the offer.

Client: University of Minnesota
Product(s) Promoted: Sports marketing partnership with Dayton-Hudson's Target stores
Producer: Vomela
Location: St. Paul, Minn.
Distribution: Mariucci Arena at University of Minnesota
Material/Process: 3M FloorMinders
Introduction: Fall 1994

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card