Co-Marketing

Eeeeeek!

Product: "Bananas in Pajamas" video series, and bananas
Number of displays: 1,500
P-O-P companies: PolyGram Video (design of header), New York; Chiquita Banana North America (design of add-on header and dangler), Cincinnati; Ott Communications (printing of add-on header and dangler), Louisville, Ky.; Prestone Printing (printing of header), New York; Taurus Packaging and Display Corp. (design and manufacture of base), Cherry Hill, N.J.
Distribution: Regional supermarket chains nationwide
Introduction: September 1997

Client: Wolverine Worldwide, Rockford, Mich.
P-O-P Company: Visual Marketing Inc., Chicago
Division: Permanent, Footwear and Shoe Care

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.
   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co., Bloomingdale's and Sterns by Einson Freeman Inc., Paramus, N.J. In-store point-of-purchase materials grabbed shoppers' attention around the bedding displays in these stores touting the offer.